Woodhull is an award-winning integrated architecture, construction, and millwork firm that delivers some of New England’s most thoughtful and beautiful buildings. After a strong multi-year marketing partnership, Woodhull approached us, a leading architecture branding agency, for a comprehensive rebrand to better integrate their services and brands, and reposition themselves for future growth.
Industry
ArchitectureProfessional Services
Services Provided
Brand StrategyBrand PositioningBrand MessagingMarketing MaterialsBrand DesignWebsite DesignBrand ArchitectureCopywritingMarketing StrategyWebsite Development
Strategy-driven, design-powered
We aimed to capture the essence of Woodhull’s approach to building in every element of their branding, from logo and design to messaging and website. To make it happen, we explored what inspires and compels a Woodhull building, bringing these concepts to life through a cohesive brand identity and a digital experience tailored for growth.
We designed a system that bridges Woodhull’s tradition of craftsmanship with modern branding elements to ensure their values and visual identity resonate with clients.
From intention to reality
As a design-led firm, Woodhull needed a website experience to mirror the brand’s thoughtfulness and character. We created an adaptive logo to reflect Woodhull’s versatile style and an expanded color palette inspired by the materials used in their homes.
In reworking their branding and messaging, we developed a minimalist identity that would complement their rich photography and brand assets. Together, with the help of a new website and a thoughtful SEO strategy, our agency generated more leads and organically grew their digital presence.
Building better solutions
Our multi-year partnership with Woodhull has been incredibly successful, fueling significant awareness and growth for the firm. We’ve driven a 7x increase in digital leads and a 5.3x increase in website traffic, cementing Woodhull’s reputation as a leader in the industry. And through it all, Woodhull has continued to deliver world-class, award-winning work for their clients.
5.3xIncrease in website traffic
25xIncrease in social engagement
“We went from having nearly no clear brand to having robust brand and packaging guidelines that we now live and bleed by.”
— Marketing Manager, Woodhull
