Founded in 1972, Winterstick filed the patent for the world’s first snowboard. And while many consider Winterstick the finest maker of custom snowboards today, their brand and presence needed some love to grow in the mainstream snow sports marketing world.
Our job was to overhaul Winterstick’s positioning, identity, eCommerce website, and marketing — ensuring Winterstick’s legacy and expertise get the audience they deserve, and positioning them as a leader in the competitive snowboard industry.
Industry
eCommerceConsumer ProductsOutdoorsWinter Sports
Services Provided
Brand StrategyBrand PositioningBrand MessagingMarketing MaterialsBrand DesignLogo DesignWebsite DesignInformation ArchitectureCopywritingDigital DesignUI/UX DesignWebsite DevelopmentShopify DevelopmentContent & Creative
Results
217%increase in conversion rate
31%increase in search traffic
41%increase in new customers
The mountaintop view
To give Winterstick a soulful makeover, we began by redefining their brand positioning, both internally and externally. We articulated why Winterstick creates the best snowboards in the world — a story that needed to resonate in today’s highly competitive snowboard advertising landscape. This included implementing a full brand experience that aligned with modern snow sports marketing trends, while maintaining their authenticity.
We then designed and launched a custom Shopify website showcasing Winterstick’s distinctive elements, ensuring a seamless experience for riders and fans alike.
A fresh, new attitude
After establishing a solid new internal team framework and external voice, we moved into a visual identity. We wanted to respect their history, so we kept the bulk of the original logo, giving minor, modern cosmetic tweaks. A new color palette was introduced along with graphics that spoke to both the levity and sincerity of the brand voice.
And perhaps most importantly, we created a custom, dynamic eCommerce experience designed to engage snowboard enthusiasts, educate them about Winterstick’s unique offerings, and drive conversions. This approach positioned Winterstick as not only a premium snowboard manufacturer but also a brand at the forefront of snowboard branding agency practices.
Carving into the future
We launched Winterstick’s new brand and website in time for their 50th-anniversary celebration, successfully engaging their loyal Winterstickers while attracting new audiences. The rebrand introduced Winterstick to new riders in the broader snow sports marketing community, helping grow the brand while staying true to its core identity.
Through strategic partnerships, innovative snowboard advertising campaigns, and a reimagined digital presence, Winterstick is carving its path into the next 50 years.
