Venture Solar approached Anchour with big ambitions: to outshine competitors in New York’s crowded solar market and scale profitably across the Northeast. They needed more than just a fresh look—they needed a brand that built trust, a digital strategy that drove leads, and a marketing plan that could fuel rapid expansion. Years into our partnership, the efforts have paid off, as Venture Solar has successfully expanded its reach well beyond the five boroughs and is now a recognized industry leader throughout the entire northeast.
Industry
Services Provided
Results
55%Decrease in digital customer acquisition cost
7.5xIncrease in monthly digital lead volume
120%Increase in conversion rate
Elevating the brand, energizing the funnel.
We began by conducting an in-depth analysis of the market, gathering consumer insights, and developing a brand strategy and fresh visual identity to elevate Venture Solar above their competitors. We homed in on messaging and creative, then crafted a full-funnel digital experience to match the team’s ambitions. We followed this rebranding with a high-level CRM and performance marketing strategy to drive continued growth and engagement.
Doing it the right way
A personable and versatile identity made Venture Solar fresh, friendly, and memorable. With a new strategy, refined digital experience, and growth marketing targeting Venture Solar’s superior customer experience, we created target audience trust, improved close rates, and increased revenue. At the heart of our messaging was a straightforward, no-fluff approach that kept the focus on the goal: helping customers lower their electricity bills and do solar the right way.
Leading the charge
In just four years, Venture Solar has scaled from a regional player to a multi-state leader, now serving 10 states across the Northeast. Our partnership has been instrumental in this growth, with a focus on integrated digital strategies that complement their traditional sales efforts.
From refining their CRM and website experience to developing innovative lead-generation campaigns, Anchour has helped Venture Solar lower their cost-per-digital lead by 2.5x over two years, driving a significant increase in qualified opportunities and revenue.
Today, Venture Solar enjoys heightened brand awareness, a streamlined sales funnel, and a leadership position in the solar industry—all powered by an optimized, data-driven approach that’s built to scale.
A future full of promise.
Today, Venture Solar shines brighter than ever. With a streamlined sales funnel, a trusted brand, and a customer-first approach, they’re leading the charge toward a cleaner, more sustainable world. Working with a solar marketing agency that understands the nuances of the industry, they’ve demonstrated how the right strategy can drive lasting growth and impact.
Together, we proved that doing solar the right way isn’t just about technology or panels—it’s about people, purpose, and progress.