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Kate's Butter CPG Marketing AgencyKate's Butter CPG Marketing Agency

Kate’s Butter

Butter is better from Maine.

For generations, Kate’s Butter has been a beloved Maine staple, crafting butter with care and quality that’s second to none. But while the product remained exceptional, the brand struggled to connect with a modern audience in a crowded marketplace.

Kate’s Butter needed a complete transformation—one that honored its roots while positioning it as a premium, standout choice for today’s consumers.

Preserving heritage, elevating perception.

Our goal was to strike the perfect balance between authenticity and modern appeal. We started by uncovering what makes Kate’s Butter special: its rich family history, artisanal quality, and connection to Maine’s natural beauty. These insights guided every aspect of the rebrand.

  • Modern Appeal: Through strategic messaging and bold design, we positioned Kate’s Butter as both timeless and contemporary.
  • Authenticity First: We ensured the brand’s homegrown story remained front and center, standing apart from mass-market competitors.
Kate’s Butter logo in green script with a red family-made stamp, symbolizing artisanal butter crafted in Maine with a heritage focus
Kate’s Butter brand logo featuring bold cream-colored script on a forest green background, emphasizing premium branding for artisanal butter
Kate’s Butter packaging for sea-salted butter placed on fresh green grass, highlighting farm-fresh quality and artisanal craftsmanship
Cows grazing in a Maine pasture with Kate’s Butter logo reading 'Farm to Family, Pure and Simple, proudly made in New England since 1981,' reflecting sustainable and local butter production
Illustrated Kate’s Butter packaging and buttermilk bottles with the tagline 'From farm to kitchen without compromise,' showcasing premium dairy products for CPG branding
Kate’s Butter sea-salted and pure butter sticks on a rustic fabric background, emphasizing natural, preservative-free butter packaging design
Two Kate’s Butter sticks, sea-salted and pure, held against a blue sky, showcasing elegant and modern butter packaging for premium branding
Kate’s Butter branding elements, including 'Pure & Simple,' 'Family-Made,' and 'Farm Fresh,' celebrating Maine heritage and artisanal dairy craftsmanship
Front and back view of Kate’s Butter packaging for unsalted butter, showcasing the brand’s clean design, natural ingredients, and Maine-made heritage
Custom Kate’s Butter brand illustrations on a bright yellow background, featuring butter sticks, buttermilk bottles, and Maine-inspired elements, emphasizing artisanal quality and local charm
White Kate’s Butter tote bag with branding text reading 'Pure & Simple, Enjoyed Everywhere,' laid on fresh green grass, representing the eco-friendly and artisanal spirit of the brand
Olive-green baseball cap featuring the Kate’s Creamery logo on a teal background, highlighting stylish and functional promotional merchandise for the artisanal butter brand
Kate’s Butter branded t-shirt laid in a golden field, featuring the tagline 'Homemade Butter, Pure & Simple,' celebrating the artisanal and farm-fresh values of the Maine-based butter brand
Young child in overalls holding a shovel inside a rustic barn with cows, embodying Kate’s Butter’s farm-to-family ethos and connection to Maine’s agricultural roots
Close-up of a black-and-white spotted cow in a Maine pasture, symbolizing the farm-fresh and sustainable practices behind Kate’s artisanal butter
Buttermilk bottles being filled in a creamery, highlighting the precise production process of Kate’s Butter and buttermilk products crafted in Maine
Kate’s Butter unsalted packaging placed next to fresh eggs and striped linens, emphasizing the natural ingredients and artisanal quality of the Maine-made product
Rustic red barn door with a coiled hose, representing the farm setting where Kate’s Butter is made, connecting the brand to its Maine heritage and agricultural roots

Butter that stands out—and sells out.

We transformed Kate’s Butter into a brand that commands attention both on shelves and online. With a striking new identity and packaging, the brand not only captured hearts but drove significant growth. Our digital strategy expanded its reach, leveraging CRM marketing, organic social, and strategic partnerships with digital grocery platforms to attract new customers and build lasting loyalty. The results speak for themselves:

87%Increase in digital grocery sales

302%Increase in web traffic

400%Increase in wholesale applications

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