The heating oil industry isn’t known for innovation—it’s dominated by legacy companies with decades-old practices and rigid customer experiences. Heatable entered the market with a bold vision: to disrupt the status quo by putting homeowners in control with modern, simple, and dependable service.
But launching a brand in an industry fraught with volatility and mistrust required more than just a good idea. Heatable needed a brand that could stand out, build trust, and connect emotionally with customers looking for a better way.
Industry
Home ServicesEnergy
Services Provided
Brand StrategyBrand PositioningBrand MessagingMarketing MaterialsBrand DesignLogo DesignWebsite DesignCopywritingDigital DesignUI/UX DesignContent & Creative
“Anchour built a beautiful brand and helped Heatable kill our business goals. We’ve doubled our initial targets, raised those, and are now beating them by over 30%. We’re so thankful for all of their great branding work. It’s now a reality.”
— Vice President, Sales and Marketing, Heatable
Power to the customer
We began by uncovering what mattered most to Heatable’s customers: control, simplicity, and trust. With these insights, we developed a brand strategy that positioned Heatable as approachable, reliable, and refreshingly modern—everything the traditional heating oil industry was not.
Every element of the strategy focused on giving power back to the customer:
- Clarity in Messaging: Making an essential service feel simple and stress-free.
- Approachability in Design: Breaking away from industry norms with a bold, friendly identity.
- Technology Meets Humanity: Balancing the ease of modern tech with the credibility of a dependable team.
Disruption that delivers.
The rebrand and digital strategy propelled Heatable to exceed its ambitious goals and solidify its position as a market disruptor:
- 2x Initial Target Growth: Heatable quickly doubled its initial targets, raising them and surpassing the new goals by over 30%.
- Strengthened Market Position: Heatable emerged as the go-to choice for homeowners seeking simplicity and control in a traditionally rigid industry.
- Increased Customer Loyalty: A fresh, approachable brand fostered trust and retention, turning first-time users into long-term advocates.
