California-based Kate Farms partnered with Anchour to scale from an aspiring innovator in the meal replacement space to the #1 recommended plant-based formula. Over our multi-year partnership, Anchour has helped Kate Farms rebrand, reposition, and repackage their products. We also built a digital experience for patients and healthcare professionals alike and fueled exponential growth through strategic growth marketing.
Industry
Food & BeverageeCommerceMedical
Services Provided
Accessibility TestingPackaging DesignWebsite DesignInformation ArchitectureDigital DesignUI/UX DesignWebsite DevelopmentWordPress DevelopmentFull Stack DevelopmentShopify DevelopmentContent & CreativeContent Management
Results
435%Increase in revenue
2.4xIncrease in new customers per month
13.9xBlended ROAS
118%Increase in organic traffic
A thoughtful rebranding for a thoughtful mission
Pairing progressive food science with heart and organic ingredients, Kate Farms makes nutritional formulas that are easy to digest and work for our bodies. Anchour’s goal was to establish a brand and develop messaging that could earn the trust of healthcare professionals while resonating with a wider audience.
Organic, vegan, and purely nutritious
We aimed to transform Kate Farms into a brand that exuded empathy, inclusivity, and friendliness. Our team focused on demystifying the science behind the formulas and elevating the company’s values and testimonials from Kate Farms superfans who experienced life-changing results.
To complement their new positioning, we worked closely with their leadership to refine the logo, redesign product packaging, and create a comprehensive design system that celebrated the natural goodness and hope in each of their formulas. Our team then crafted a multi-faceted website and eCommerce experience and a professional-friendly app to streamline the customer experience from start to finish.
A success story – for Kate Farms and patients everywhere
As Kate Farms’ agency of record for four years, we delivered exponential growth in revenue, new customers, and brand awareness. We helped them grow from an unknown meal replacement shake to the #1-recommended plant-based formula in the country.
“I’ve partnered with many agencies over the last 20 years, and Anchour is entirely different and fresh based on their exceptional level of both creative and technical expertise. Beyond just working around the clock, each and every person there is invested in our success. They’ve always done the right thing for us as a business, and the results they produced are nothing short of remarkable. We couldn’t have accomplished what we have without Anchour.”
— Chief Marketing Officer, Kate Farms
